We are exhibiting at Automotive World Korea 2026, taking place from April 8 – 10, 2026, at COEX, Seoul, South Korea.
As one of Asia-Pacific’s leading automotive technology exhibitions, the event brings together OEMs, suppliers, and technology leaders to showcase the latest developments across the automotive sector.
Event details
Date: April 8 – 10, 2026
Location: COEX, Seoul, South Korea
Booth number: Hall A, Stand C146
What to expect
Benchmarking and cost intelligence platforms – Learn how Iceberg and Eureka help manufacturers compare vehicles, systems, and components, and identify cost reduction opportunities with greater precision.
Industry insights – Gain perspective on how global OEMs are responding to increasing cost pressure, accelerated development timelines, and evolving competitive dynamics.
Expert discussions – Speak directly with our team about current challenges in engineering, cost optimisation, and platform benchmarking.
Networking opportunities – Connect with industry peers, partners, and decision-makers across the automotive value chain.
Visit our stand
Visit us at Hall A, Stand C146 to see how we support manufacturers with teardown, benchmarking, and cost intelligence.
Through Iceberg, we deliver detailed teardown and benchmarking insights that help you understand design, cost, and performance at a component level.
With Eureka, we apply AI-driven cost intelligence to identify savings opportunities and support faster, data-backed decisions.
Our team, including Dongchan Jeon, Prideep Subramaniam, Praburam Nataraj, and colleagues, will be available throughout the event to discuss your priorities and how we can support your programmes.
Featured presentation
Lessons from the Chinese Automakers – Technology, Speed & Cost Advantage
Date: April 9, 2026
Time: 11:00 am – 11:45 am
Location: COEX Hall C, Seminar C
Speaker: Praburam Nataraj
Chinese automakers have established a new benchmark for speed, cost, and technology adoption. Their approach to development and execution is reshaping expectations across the global automotive industry.
In this session, Praburam Nataraj will share insights drawn from our teardown intelligence, examining how Chinese OEMs are achieving these advantages and what this means for manufacturers worldwide.
Book a meeting
If you’re attending Automotive World Korea 2026, book your meeting using the form below to connect with our team. We look forward to meeting you and supporting your objectives.
Book a meeting.
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