Ready to innovate?
We’re heading to Las Vegas for the world’s most powerful tech event. Meet our experts, explore real-world solutions, and connect with the OEMs, suppliers, and innovators shaping the next decade of mobility.
- During CES, we will demonstrate the power of AI for cost reduction, alongside lessons from one of the hottest Chinese electric vehicles making waves across North American and European OEM boardrooms.
- Join us for an exclusive look at the Xiaomi YU7 at our stand. Priced at around $40,000, it is one of the fastest-selling EVs in China, with over 240,000 reservations in the first 18 hours.
- We will also be showcasing Eureka, our AI-powered, patent-pending material cost-reduction software platform, which can save at least $100 per vehicle. We will demonstrate the best benchmark ideas from Eureka using physical vehicle parts.
Will we see you at #CES2026? Stay tuned for big announcements.
Key information
- Event: CES 2026
- Exhibition Space: Vehicle Tech and Advanced Mobility
- Location: Las Vegas, NV
- Dates: January 6-9, 2026
- Booth: LVCC, West Hall, Booth 5875
How to reach us: West Hall is located opposite the Las Vegas Marriott Hotel and is easily walkable from any rideshare drop-off points.
What to expect from our stand
At CES 2026, we will be presenting the outcomes of our latest cost-reduction programs, along with insights into benchmarking initiatives for 2026 and beyond. Visitors can:
- Explore cost reduction – Interact directly with our experts to review real-world cost-reduction ideas supported by live examples and proven outcomes worth over $3.5B.
- Experience Eureka – Powered by AI, Discover material cost-reduction opportunities, along with ideas to reduce mass and assembly time.
- Learn about your competition – See how each idea in Eureka is tagged to competitor vehicles to show who has already implemented it and who has set the benchmark.
- Benchmarking programs – Learn more about our vehicle benchmarking programs for 2026 and explore exclusive data packages available through our Iceberg Benchmarking Platform.
- See what’s next – Gain insights into implementation strategies and explore our software benchmarking and SDV solutions in collaboration with our partners at KPIT Technologies.
Register now
Not got your ticket for CES yet? If you need help with tickets, please reach out to us for assistance. Don’t miss the tech event of the year.
Already registered?
Book your meeting using the form below, and stop by the West Hall, Booth 5875 to connect with our team. See you there!
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