Experience the future of mobility first-hand at IAA Mobility 2025, where we’ll be showcasing some of the most exciting innovations in the automotive industry.
One of the highlights will be the Xiaomi YU7 — priced at around $35,000, this EV has taken China by storm, with over 240,000 bookings in just the first 18 hours and nearly 10,000 units delivered since its debut in late June 2025.
Alongside this, we are proud to unveil Eureka, our patent-pending material cost-reduction platform. Eureka delivers actionable ideas that can save over €300 per vehicle. At our booth, we’ll demonstrate benchmark-driven solutions using actual vehicle parts from BYD and Xiaomi to show how Eureka can generate measurable value.
Key information
Event: IAA MOBILITY 2025
Location: Messe München, Munich, Germany
Dates: September 9-12, 2025 (Press Day: September 8)
Booth: Hall B3, Booth B01
What to expect from the event
IAA MOBILITY features a professional trade exhibition alongside open public showcases across Munich city centre. The event covers the full mobility ecosystem, from electric vehicles and digital infrastructure to sustainable supply chains and future-forward product development.
Introducing Eureka
IAA MOBILITY marks the launch of Eureka – our patent-pending, expert-guided idea exchange platform. Built for OEMs and suppliers, Eureka combines benchmarking data, global best practices, and embedded expert support to accelerate cost reduction and design efficiency. It helps teams front-load intelligence, co-create solutions, and move faster with clarity and confidence.
Book a Eureka demo
To see Eureka in action and learn how it fits into your cost optimisation strategy, book a demo with our team at IAA MOBILITY 2025 by filling out the form below:
