The 2024 Auto Guangzhou, held from 15th – 18th November, marked a pivotal moment in the automotive industry. With 1,171 vehicles on display, the event highlighted the growth of New Energy Vehicles (NEVs) and the increasing adoption of advanced technologies.
Before you dive into the blog to discover all of the innovation on display at Auto Guangzhou 2024, please take a moment to listen to the podcast below for some additional insights into the event.
A Global Showcase of Innovation
Over 50 Chinese brands and 25 global players gathered to reveal their latest achievements. This year’s event emphasized the industry’s commitment to sustainability, intelligence, and enhanced mobility solutions.
The Rise of NEVs
NEVs were the standout at Auto Guangzhou 2024, comprising 44% of the vehicles on display—up from 469 last year. No doubt, this is a significant step forward in the global shift toward electrification, with China’s accelerated adoption of NEV technology driving the change.
The show featured a diverse range of vehicles, including Battery Electric Vehicles (BEVs), Plug-in Hybrids (PHEVs), and Extended Range Electric Vehicles (EREVs), all demonstrating the growing dominance of electrified transportation.
Notable Launches and Key Features
Several launches and advancements gave us a look into the future of mobility.
Key Highlights
| Vehicle | Features |
| BYD Yang Wang U9 | DiSus-X body control system; supports advanced capabilities like “bouncing” and “jumping” |
| Chery Fulwin A9 | Level 3+ autonomous driving; incorporates advanced electric motor technology |
Other key trends observed at the show included advanced driver-assistance systems (ADAS) and fast-charging capabilities.
Advanced Driver Assistance Systems (ADAS) and Autonomous Driving
Intelligent driving systems are reaching new heights with impressive autonomous capabilities, ranging from Level 3 to Level 4.
Key Highlights
| Brand | Vehicle | Autonomous Level | Technology |
| Geely | Zeekr 7X | 4 | Dual Nvidia Orin-X chips; 508 TOPS of computing power |
| Baidu-Geely | Jiyue Robo X | 4 | Apollo Self Driving 2.0; advanced autonomous driving capabilities |
| Xpeng | P7+ | 3+ | AI-powered Hawkeye Vision Solution; precise urban and highway navigation without relying on LiDAR |
Platform Standardization and Flexibility
Automakers emphasized the importance of modular platforms in accelerating electrification and enhancing vehicle versatility.
Key Highlights
| Platform | OEM | Applications |
| SEA | Geely | Supports sedans, SUVs, and crossovers with flexible architecture |
| EPA1/SDA | Changan | Foundations for BEVs, PHEVs, and EREVs across various segments |
| MEB | Volkswagen | Scalable design powering efficient BEVs like the ID.UNYX |
Breakthroughs in Battery and Charging Technologies
The future of EVs hinges on advancements in battery technology, and we weren’t disappointed with the breakthroughs we saw:
Hydrogen fuel cell technology also gained prominence, with Hyundai’s HTWO system offering 64% efficiency and adaptability to extreme weather conditions.
Key Highlights
| Brand | Innovation | Features |
| Chery | 6C Fast Charging | 20%-80% charge in 18 minutes |
| BYD | Blade Battery | Enhanced energy density; efficient; leading safety standards |
| XPEND | Silicon Carbide | 800V architecture, 10-minute charging to 80% |
Innovations in Interior and User Experience
The automotive industry continues to prioritize interior design and user experience. Auto Guangzhou 2024 showed us several groundbreaking innovations:
Key Highlights
| Feature | Brand | Innovation |
| Cockpit Systems | Geely | Antora 1000 Pro with up to 7 HD displays for an enhanced infotainment experience |
| Intelligent Chips | Nio | 5nm Shenji NX9031 chip for intelligent driving capabilities |
| Space-Inspired Interiors | Avatr 11 | Futuristic interior design; zero-gravity seats for long-distance comfort |
| AR-HUD Integration | Multiple OEMs | Augmented Reality Head-Up Displays, blending digital and physical driving elements |
Structural and Design Advancements
Automakers are increasingly focusing on lightweight materials and advanced manufacturing techniques to improve vehicle performance and efficiency. These advancements not only enhance vehicle performance but also redefine the in-car experience.
Key Highlights
| Trend | Brand | Innovation |
| Integrated Die-Casting | Xpeng X9 | Aluminum integrated die-casting body for exceptional torsional rigidity. |
| Innovative Interior Design | Zeekr Mix | Rotatable swivel seats for enhanced passenger flexibility and comfort |
Concept Vehicles: A Glimpse into the Future
Auto Guangzhou 2024 also provided a platform for visionary concept cars, offering a glimpse into the future of mobility.
Key Highlights
| Concept Vehicle | Features |
| Hyundai Initium | Fuel-cell electric vehicle; V2L technology; sustainable energy |
| Volkswagen ID. Code | Solar panels; advanced autonomous driving features; renewable energy |
| Toyota BZ3C | Intelligent voice interaction; 5G connectivity; seamless driving experience |
Hydrogen and Hybrid Technologies
While BEVs dominated, hydrogen and hybrid innovations were equally noteworthy.
Key Highlights
| Vehicle | Features |
| Hyundai N Vision 74 | Combines hydrogen fuel cell and battery technology; delivers impressive performance and range |
| Great Wall Motors Hi4 | Innovative dual-motor hybrid system; offers enhanced performance and efficiency |
These alternative powertrains demonstrate the industry’s commitment to exploring diverse solutions for sustainable mobility.
The Road Forward
Auto Guangzhou 2024 marked a turning point for the automotive sector, emphasizing a future driven by innovation and sustainability. The event underscored the growing prominence of electric vehicles, breakthroughs in autonomous technology, advancements in battery systems, and cutting-edge interior design, reflecting the industry’s dedication to eco-friendly and intelligent mobility.
As both Chinese and international manufacturers continue to innovate, the developments showcased this year are poised to influence the trajectory of the automotive world in the years ahead.
Let’s Talk
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