Iceberg
Benchmarking
Platform

The world’s most comprehensive and fastest growing automotive benchmarking platform.

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Benchmark Better with Iceberg

A secure, cloud-based platform that enables OEMs, suppliers, and innovators to explore, compare, and analyze competitive vehicles, components, and systems with unprecedented depth. From full teardowns and BoM datasets to insights, reports, and 3D models, Iceberg transforms complex technical data into clear, actionable engineering intelligence, helping teams decide faster, cut costs, and benchmark better.

Explore Iceberg

Iceberg
Iceberg

3D Models

Indirect or part-level scans providing highly detailed 3D perspectives.

Iceberg

Full Vehicles

Complete teardown data, engineering visuals, and metadata.

Iceberg

Systems

Emotor, Battery, Chassis, interior, EE architecture and much more.

Iceberg

Parts & Materials

Component details, fasteners, processes, and material choices.

Iceberg

Manufacturers Insight

Cross-OEM strategies and comparative insights.

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Ideas & Reports

Cost-reduction ideas and expert engineering reports.

Key Features

Rich Data Packages

25+ study types, including Teardown Data, 3D Viewer & Point Cloud, Ergonomics, BIW, Chassis, EE Architecture, CAE, HMI, Lighting, Electronics, HV Battery, Battery Cell Analysis, E-Motor, and more.

Visual & Interactive

Exploded views, teardown videos, clean dashboards, and hover insights bring engineering data to life.

Smart Favorites & Quick Links

Bookmark vehicles, systems, parts, photos, videos, reports, or 3D models. Jump to Recently Viewed, Downloads, and Release Notes in one click.

Continuous Updates

A built-in Release Notes center keeps every team aligned on new data, features, and improvements.

Intelligent & Intuitive Comparison

Benchmark side-by-side with zero friction:

  • Vehicle Comparison: compare across brands, powertrains, or model years; see differences in weight, layout, packaging, and cost.
  • Part Comparison: align materials, manufacturing methods, dimensions, and cost breakdowns.
  • 3D Model Comparison: synchronized interactive viewers to rotate, zoom, align, and inspect packaging and structural strategies.
    Bonus: automatic parameter alignment, hover details, comparison matrices, and exports.

Program Planner

Track every benchmarking program by brand and model year with live completion status and exportable multi-value tables.

Data Security & Compliance

Built for enterprise security and global privacy

  • ISO/IEC 27001 certified information security management
  • SOC 2 Type II compliant controls for security, availability, and confidentiality
  • GDPR compliant data handling and user privacy
  • Plus multi-factor authentication, encryption at rest/in transit, and role-based access
Iceberg benchmarking platform on a laptop screen.

Always Growing: Data, Features, and Intelligence.

Iceberg is constantly expanding with newer vehicles added from time to time, along with deeper studies and smarter comparisons.

 

Iceberg Integrates Seamlessly with Eureka.

Learn more

 

A man looking at automotive benchmarking parts.

Trusted by Global Leaders

Used by over 200 customers including major OEMs, Tier-1s, and engineering innovators for competitive benchmarking, cost & weight optimization, trend tracking, and rapid design/sourcing decisions.

Trusted by over 200 OEMs and Suppliers, including

Ford
Molex
AAM
Renault
Volvo
Zeekr
Xpeng
GAC
NIO
Li
Geely
Dongfeng
BYD
Sabic

See what’s new—Schedule a demo