Caresoft Global Signs MoU with Seoul National University to Advance Engineering Education and Research

Seoul, South Korea, 24 July 2026

Caresoft Global today announced the signing of a Memorandum of Understanding (MoU) with Seoul National University (SNU), one of the world’s leading engineering institutions, to advance engineering education and research through the Iceberg benchmarking platform.

Under the partnership, SNU’s College of Engineering will gain access to Caresoft’s teardown and benchmarking intelligence, bringing industry-grade vehicle data and analytical tools directly into the academic environment. The collaboration is designed to equip the next generation of automotive engineers with real-world vehicle data, hands-on benchmarking insight, and the analytical tools shaping the future of mobility.

The agreement was made possible through the vision and partnership of Prof. Min Kyoungdoug, Department of Mechanical Engineering and Head of the Advanced Automotive Research Center (AARC), SNU College of Engineering. Caresoft Global was represented at the signing by Prideep Subramaniam, VP, APAC Sales, and Dongchan Jeon, Head of Korea.

“This partnership marks an exciting step in bridging industry-grade benchmarking with academic research,” said Prideep Subramaniam, VP, APAC Sales, Caresoft Global. “By giving students and researchers access to the same intelligence trusted by global OEMs, we are helping to build the talent, and the ideas, the automotive world will need next.”

As the industry navigates the transition to software-defined vehicles (SDVs), EV cost pressures, alternate energy technologies, and rapid software-driven change, access to authoritative benchmarking data is becoming increasingly critical to both engineering education and applied research. This MoU establishes a foundation for ongoing collaboration between Caresoft Global and Seoul National University in these areas.

About Caresoft Global

Caresoft Global is a world leader in benchmarking and cost reduction products and programs. Serving 200+ customers across OEMs and suppliers, Caresoft has provided over $3.5Bn worth of cost reduction opportunities to over 25 OEMs across 65+ programs, and counting. Its Iceberg platform delivers teardown and benchmarking intelligence trusted by global automakers and suppliers, while its Eureka platform powers cost reduction insights across the industry.